Entrepreneurial Leadership in Organization - 2nd Sem, SY 21-22
This course provides leadership knowledge and skills, with entrepreneurial leadership at the core. It involves topics on leadership in an organization, emphasizing the mental framework of an entrepreneurial leader. At the end of the period, students will learn the theoretical and practical application of entrepreneurial leadership and its role in achieving organizational success.
Social Entrepreneurship - 2nd Sem, SY 21-22
The course will provide essential knowledge and skills in social entrepreneurship, particularly in managing social enterprises. It offers topics on marketing, finance, production, and human resource management, focusing on the operation of social enterprises. It will also present case studies of local and foreign social enterprises. Furthermore, the course aims to develop students' appreciation of social enterprises' role in sustainable development.
Export Marketing
The course covers the conceptual framework for the conduct of international trade, focusing on exportation as a basic foreign market entry strategy. It provides the student the tools for assessing and analyzing the export potential of products and services as well as the screening and selection of foreign target markets. It presents the interplay of dynamic forces influencing the global business environment: economic and socio-cultural, physical and environmental, political and legal, competitive and distributive, and how they impact on formulating export marketing strategies. It comprehensively covers the export marketing mix and provides working knowledge of the procedures, documentation, as well as the conduct of business according to generally accepted international trade and banking practices.
Pricing and Costing
This course prepares students to address strategic and tactical pricing issues to use pricing as a powerful leverage to maximize profit, improve sales and increase market share. The concept and tools of cost accounting will shed the light in managerial decision making. Topics include cost concepts, classification and behavior, cost of goods sold among type of businesses, job order and process costing, pricing strategies and preparation of production schedule and pricing.
Creative Design, Prototyping, and Testing
This course will discuss the product development process from the conception stage, design, prototyping, and testing and will enable the students to create a product and test its viability to the potential market.
INNOVATIVE IDEAS AND CONCEPT DEVELOPMENT
This course focuses on creativity and innovation, examining the interplay between creativity, organizational processes and systems, and successful innovation. Throughout the course we explore tools and techniques for fostering individual and group creativity, management practices that foster (or inhibit) innovation, methods for developing and evaluating ideas for new products, services, and the business models to execute these ideas, and principles and practices for leading innovation. Using a variety of readings, case examples, discussions, experiential exercises, and a challenging team project, students explore and apply the principles of creativity and innovation.
SOCIAL ENTREPRENEURSHIP Section: EM3D
This course aims to promote social change through innovative solutions and practices of searching, starting, and increasing effective mission-driven and community-based projects. This course is intended to provide students with a socially meaningful learning experience in order to assist them in gaining in-depth knowledge. This course is designed to provide students with a socially meaningful academic experience that will enable them to gain in-depth insights into the development of economic and social value in the grassroots sector of our society, including poverty alleviation, energy, health, and sustainability. At the end of the course, learners are expected to develop a viable social enterprise business model.
OPERATIONS MANAGEMENT Section: EM3C
This course will acquaint learners with current issues in strategic operations management, operations strategies, process flowcharting, and analysis, and capacity planning and management. At the end of cluster 1 term learners are expected to complete an operational plan of a particular firm.
OPERATIONS MANAGEMENT Section: EM3B
This course will acquaint learners with current issues in strategic operations management, operations strategies, process flowcharting, and analysis, and capacity planning and management. At the end of cluster 1 term learners are expected to complete an operational plan of a particular firm.
FINANCIAL MANAGEMENT (FINANCIAL ANALYSIS FOR DECISION-MAKING) Section: EM2B
This course is an introductory course designed to help learners understand the fundamental principles of financial management. It covers studies on the financial goals of the enterprise in general, as well as decision-making involving analysis and interpretation of financial statements and ratios to achieve the bottom-line which is to assess the financial health of an enterprise. The course puts emphasis on the understanding of financial goals, financial statement and ratio analysis and reporting and the time value of money in which the firm operates in order to device viable financial strategies for enterprise sustainability.
Financial Management (Financial Analysis for Decision Making)
This course will aid the learners in acquiring sound working knowledge in the area of financial management by providing the necessary tools in maximizing the value of a firm, maximizing the shareholder’s wealth and exhibiting social responsibility and ethical behavior.
Business Plan Preparation
The course will cover the features of a feasibility study and business plan including the marketing plan, operations, personnel and financial plans. Requirements in manufacturing and service sectors will be differentiated. A comprehensive marketing plan of a particular project shall be expected as a major output required by the course.