The Enterprise Development is a course that aims to prepare
students who want to consider a career in Entrepreneurship by providing a practical and experiential
vehicle to incubate and nurture business ideas to a more mature stage. This will be done through
direct hands-on learning but being guided by formal mentoring and coaching.
This course is intended to
familiarize the students with the principles and practices of global marketing. It provides the student the tools for assessing and
analyzing the export potential of products and services as well as the screening and selection of foreign
target markets. At the end of the course,
students are required to submit an export marketing plan.
The course deals with interactions between science and technology and social, cultural, political, and economic contexts that shape and are shaped by them (CMO No. 20, series of 2013). This interdisciplinary course engages students to confront the realities brought about by science and technology in society. Such realities pervade the personal, the public, and the global aspects of our living and are integral to human development. Scientific knowledge and technological development happen in the context of society with all its socio-political, cultural, economic, and philosophical underpinnings at play. This course seeks to instill reflective knowledge in the students that they are able to live the good life and display ethical decision making in the face of scientific and technological advancement. This course includes mandatory topics on climate change and environmental awareness.
This course endeavors to take the students through the step by step process of opportunity seeking, opportunity screening and opportunity seizing. This will allow students to explore numerous possibilities in finding a good business venture, evaluate these opportunities using logical and convergent thinking and focus on critical variables that could make or break a business venture. The output of this course will include students’ presentation of a product or service concept with a statement of competitive advantage that would differentiate the product from its competitors.
This course prepares students to address strategic and tactical pricing issues to use pricing as a powerful leverage to maximize profit, improve sales and increase market share. The concept and tools of cost accounting will shed the light in managerial decision making. Topics include cost concepts, classification and behavior, cost of goods sold among type of businesses, job order and process costing, pricing strategies and preparation of production schedule and pricing.